Senior strategists support Airfoil’s increased focus on marketing communications, branding, digital/social media and public affairs
Southfield, Mich., March 26, 2009 – Airfoil Public Relations, specializing in public relations and marketing communications for both leading and emerging technology-oriented companies, today formally unveils its Client Solutions team, assembled to help Airfoil’s account teams further elevate fast companies with enhanced and specialized communication strategies.
Led by agency co-founder, partner and Senior Vice President Tracey Parry, Client Solutions provides a more formalized group of services that Airfoil regularly provides its clients, including research, marketing communications, training and digital/social media strategies. As part of the Client Solutions rollout, Airfoil is introducing public affairs as a dedicated service offering, supported by the addition of two seasoned public affairs specialists.
Leading Airfoil Public Affairs are Larry Ayres and Bret Wacker:
Larry is a proven government affairs professional with over 30 years experience. He possesses a valuable combination of credentials and capabilities that include senior positions in Fortune 100 corporations, lobby and law firms and the military.
Bret brings nearly 25 years of senior level experience with both private sector and federal government organizations to Airfoil. As a top corporate lawyer and business executive at major multinational corporations, he has developed successful programs for public sector business development, market development, and public policy advocacy.
The specialized service areas supported by Airfoil public affairs include: strategic planning, advocacy services, legislative and regulatory monitoring services, business development and marketing, government procurement and economic development services.
“We’re both positioning our strategies for the next economy, and aggressively responding to the highest demand service areas from our current and prospective clients” said Airfoil Chief Executive Officer Lisa Vallee-Smith. “We’re well-positioned to execute even more deeply in these specific areas of focus.”
Additional Airfoil’s Client Solutions services include:
· A more formalized Digital and Social Media department, led by Director Tonja Deegan, connecting all clients with Web 2.0 communications
· Marketing Communications, led by Director Steve Friedman, managing editorial services and developing and executing advanced marketing communications strategies
· Brand Strategy, led by Director Jennifer Becker, incorporating the full arena of research, Airfoil’s IndustryRadar and MediaRadar measurement services, and development of comprehensive branding programs
About Airfoil Public Relations, Inc. (www.airfoilpr.com)
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.
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