Creative media relations campaign recognized for highest honor under the “Media Response” category
Southfield, Mich., May 17, 2010 – Airfoil Public Relations was recently awarded a platinum Hermes Creative Award in the competition’s “Media Response” category for an integrated campaign it conducted on behalf of client, Parrot and the launch of its AR.Drone, a quadricopter controlled and maneuvered by an iPod touch or an iPhone. Airfoil Public Relations provides media relations, digital media and marketing communications support for Parrot in North America.
In advance of the Consumer Electronics Show (CES), the Airfoil team created a strategic marketing communications program to build mystery and drive consumer demand for the AR.Drone. The launch drove more than 100 media briefings, 600 media mentions, more than 3,000 new Twitter followers, and was the most-viewed video on YouTube during the opening day of CES. The Parrot website also received a nine-fold increase of Web site visitors and received five Best of CES Awards from publications and industry groups like WIRED and Popular Science.
The Hermes Creative Awards is an international competition for creative professionals involved in the conceptualization, writing and design of traditional communications materials and programs, and emerging technologies. The awards are given to marketing and communication professionals who contribute their unique talents to public service and charitable organizations, and are administered and judged by the Association of Marketing and Communications Professionals.
“We’re so proud of this recognition because it showcases Airfoil’s expertise in strategic and focused media relations campaigns,” said Janet Tyler, Airfoil president. “The AR.Drone launch at CES was extremely successful in creating buzz around the product and increasing brand awareness for Parrot across the world.”
Airfoil provides strategic public relations and marketing communications services to leading and emerging technology-oriented companies.
Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living. Parrot has developed the most extensive range of hands-free systems on the market for cars, motorbikes and scooters, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists. Parrot, headquartered in Paris, currently employs 450 people worldwide and generates 85% of its sales overseas.
Parrot is listed on NYSE Euronext Paris since 2006.
www.parrot.com Euronext Paris – Eurolist C: FR0004038263 – PARRO
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for technology companies. Airfoil also serves a growing roster of emerging and established clients across technology segments in consumer, enterprise, healthcare, cleantech and automotive. The agency’s client solutions group informs and accelerates clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named a PRSA Silver Anvil finalist, Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIRFOIL.