Southfield, Mich., May 28, 2015— Airfoil, a marketing communications and public relations agency for technology and innovation brands, today announced the hire of vice president, Joe Kilmer, to lead its Sunnyvale, Calif. office.

Kilmer joins Airfoil with 16 years of experience, with expertise in public relations, integrated marketing, thought leadership and brand communications. Previously, Kilmer was a senior team leader at The Hoffman Agency. He was responsible for creating, developing and executing public relations and communications programs for the agency’s clients, including Rambus, IDT and Novellus. Prior to joining the Hoffman Agency, Kilmer spent several years at FutureWorks as a senior account leader. Kilmer holds a master’s degree in integrated marketing communications from West Virginia University and currently resides in San Jose, Calif.

“Airfoil takes a strategic and holistic approach to integrated marketing communications, with the agency being on the cutting edge of trends within public relations and marketing,” said Kilmer. “I’m thrilled to be joining such a forward-thinking agency. My extensive tech experience and my integrated marketing communications mindset will fuse well with Airfoil and its clients.”

Kilmer’s key responsibilities will be to lead the agency’s Silicon Valley account teams and clients, as well as business development.

“In the competitive talent market that is the Bay Area, we are very fortunate to be able to add a strategic and creative thinker such as Joe to the Airfoil team,” said Airfoil CEO, President & Founder Lisa Vallee-Smith. “As Airfoil enters its 10th consecutive year of doing business in The Valley, we are well positioned to build on our brand and experience in this dynamic and high growth region of the country.”

About Airfoil
Airfoil is an independent integrated marketing communications and public relations firm serving technology companies and innovation-centric brands. With offices in Detroit, Sunnyvale, Calif., and New York City, as well as global partnerships in Asia, Europe and South America, Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other business sectors. The agency provides services to measure, inform and accelerate marketing communications, digital, social media and brand strategy programs for clients. For more information about Airfoil, please go to or connect with us on LinkedIn and Twitter at @airfoilgroup.