Airfoil has been selected as a national finalist in the “Technology – Software & Services” category for the prestigious Public Relations Society of America Silver Anvil Award for its representation of the Microsoft Small- and Medium-Sized Business (SMB) Group’s 2012 business-to-business marketing campaign.
Regarded as the “Icon of Best Public Relations Practices,” the national awards program was established in 1946 to recognize programs of excellence “that incorporate sound research, planning, execution and evaluation…and meet the highest standards of performance in the profession.” PRSA announced that, of this year’s program’s 847 entries, only 144 organizations were selected by the Silver Anvil Judges as finalists.
“To be named a finalist for a national PRSA Silver Anvil Award is an honor and validation of the strategic thinking of the professionals who service the Microsoft SMB program,” said Lisa Vallee-Smith, co-CEO of Airfoil Group. “The team’s work to communicate the power of Microsoft technology to accelerate SMB business success represents why Airfoil has been successful communicating on behalf of innovative technology brands. As a firm, we take pride in delivering smart, creative programs and precise execution to relate complex technologies to real-world applications, and it’s rewarded us in both program results and client satisfaction.”
The Silver Anvil Awards Ceremony will be held on June 13 in New York City. Silver Anvil winners and Award of Excellence recipients will be announced at that time, along with the “Best Of” Silver Anvil and PRSA’s prestigious Public Relations Professional of the Year Award.