Airfoil Enters New York Market

Kristen Stippich Named SVP 

DETROIT and NEW YORK, June 3, 2014 – Airfoil, a marketing and public relations firm for innovative companies, announced its plans to extend its U.S. office network to include New York, effective today. Airfoil also confirmed that it has named Kristen Stippich, most recently a vice president with Weber Shandwick’s New York tech practice, as a senior vice president leading its New York operation.

Based out of the WeWork Bryant Park location, the Airfoil New York office will focus on organic growth of existing accounts in 2014, according to Lisa Vallee-Smith, Airfoil Co-CEO. Long-term the New York office will be a critical component of the firm's strategic business plan for growth.

“The current working strategy for our New York operation is to grow organic revenue in 2014 by virtue of a presence in and access to our New York-based client contacts as well as the world’s leading media market,” said Vallee-Smith. “Longer term, we plan to address the quickly emerging technology industry in metro New York with our signature approach to and heritage in working with disruptive technology brands.”

Stippich rejoins Airfoil after having served the firm for more than five years in roles ranging from account coordinator to account supervisor in its Detroit office between 2005 and 2010. She worked with Ogilvy Public Relations Worldwide in New York as an account supervisor, working with such clients as Vimeo, Genpact and iShares. Most recently, she was a vice president for Weber Shandwick’s New York office where she led a number of major technology accounts, including Verizon Wireless, Microsoft, ReturnPath and Quidsi.

“Airfoil is a fast-paced, smart communications firm that has a strong value proposition for organizations leading the burgeoning technology industry in the New York market,” said Stippich. “I’m excited to rejoin the firm, and to work again with Airfoil’s passionate professionals, who place the highest value on helping clients grow and succeed. With New York as a growing technology hub, Airfoil’s expertise and organizational culture is a great fit for local technology companies who challenge the status quo nationally and globally." 

The New York office is complementary to Airfoil’s organically grown operations in Detroit and Silicon Valley, which Airfoil recently strengthened with the senior hire of David Bailey as executive vice president and general manager. Bailey formerly was senior vice president and general manager of Text 100 in San Francisco for more than six years. Airfoil also has quietly, but consistently built a global strategic partner network that now includes Newell in Hong Kong, Six Degrees in the UK and Planin in Sao Paulo.

“Airfoil has a rich history in marketing for fast, innovative brands, and adding a New York City presence to our existing Detroit and Silicon Valley locations will allow us to continue that tradition in one of the most competitive and dynamic marketing environments in the world,” added Janet Tyler, Airfoil Co-CEO. “Our team is thrilled to have Kristen back on board to lead our New York operations, and we look forward to engaging her experience in strategic marketing communications efforts for our clients.”

Tyler also announced that the agency has launched its next generation website as of this week at

Stippich is an accredited (APR) member of the Public Relations Society of America and volunteers as a coach for Girls on the Run. She was a pivotal member of the Ricoh “Work Intelligently” launch team, supported an internal repositioning of Johnson & Johnson’s global IT department and led a number of small business campaigns for Verisign. She is a graduate of the University of Wisconsin-Madison.


About Airfoil 

Airfoil is an independent marketing and public relations firm serving innovative companies. Airfoil reported total gross billings of $8.6 million in 2013, which includes $7.4 million in fee revenue. Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other segments of industry. The agency provides services to measure, inform and accelerate clients’ marketing communications, digital, social media and brand strategy programs. Airfoil has been honored as a Silver Anvil winner for work with Microsoft, named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil, please visit or follow us at on Facebook and Twitter at @airfoilgroup.