Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, announced the addition of ilumysis to its green client roster. ilumisys, a subsidiary of Altair, is a solid-state lighting developer based in Troy, Michigan.

Airfoil will work with ilumisys to define and execute its communications strategy through messaging development, media relations, and awards and speaking engagement support. Leveraging the expertise of ilumisys executives, Airfoil will also seek and secure opportunities to position the company as a thought leader on lighting and environmental energy efficiency.

With the addition of ilumisys, Airfoil expands its footprint in the green industry. “We are thrilled to be working with ilumisys, an exciting company at the forefront of the green movement,” says Airfoil Vice President Rich Donley, who oversees the agency’s green and industrial technology clients. “We are eager to promote illumysis’ expertise in the solid-state lighting industry  and to raise the company’s profile as an environmental energy efficiency leader.”

Using patented technology from Altair, ilumisys develops solid-state light-emitting diode (LED) lamps in support of a greener and more environmentally-sustainable future for businesses and consumers.  ilumisys’ LED lighting products are sustainable, mercury-free, energy-efficient, and increase a light’s life span up to 60,000 hours. The U.S. Department of Energy estimates that energy consumption for lighting can be reduced by more than 20 percent by 2020 through the use of solid-state LED-based lighting.

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Jane Berger
Airfoil Public Relations
Airfoil Public Relations – High Tech PR