While many of us were feverishly working to wrap up business loose ends in advance of the holiday weekend, Procter & Gamble made a significant announcement that probably didn’t generate the attention it deserved.

From my perspective, the really big news coming out of this story is the fact that the P&G communications group is now being tasked with ownership of the "social-engagement" aspect of marketing.

Click here to continue reading co-CEO Janet Tyler's perspective on this announcement