Airfoil’s VP Kevin Sangsland was quoted in an E-Commerce Times article, “Facebook Sizzles on Wall Street’s Analyst’s Bump,” yesterday afternoon. 

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Sangsland explores that even though Facebook is rallying, it needs to further recalibrate to better address the individual user experience: “Marketing on mobile devices needs to be timely, personal and contextually relevant — people expect their phone to be customized to who they are — in order to work.”

He also points out that companies need to look beyond mobile advertising. Public relations and content marketing are differentiators and essential for organizations looking to maximize their leverage in the mobile space, as both willcontinue to steal market share from mobile ads. 

Click here to read the article in its entirety.