In addition to the three exhibit floors filled with more than 125 corporate sponsors, a fair share of brands and companies were represented by public relations and marketing pros attending BlogHer this month.

 

I know, because I was one of them. I first signed up for BlogHer to represent Airfoil and to extend my continuing education, an important pillar in our professional growth here.

 

As the time for the conference came closer, some of our clients wanted to know how to connect with this powerful audience, as well, so my other goal was to help create relationships for my clients.

 

As I roamed the exhibit halls, attended conference sessions and visited only a few of the myriad of parties and events surrounding BlogHer, a reoccurring theme became more apparent: it’s not what you know, it’s who you know.

 

Now don’t take that to mean that you have to know important people to get into places or make things happen. What it means is that relationships are important, engaging is important and connecting is important.

 

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I last went to BlogHer in 2008. When I returned this year, I recognized and caught up with several women (and men) I had met years ago. Having a face to a name and a name to a blog is critical – it offers public relations pros and marketers a much stronger connection than a faceless email asking for a review on a blog that doesn’t do reviews.