As social media becomes integrated in many people’s lives, we have taken control of the very institutions that once controlled us. Everything from media to brands has been seized by consumers. Now we write large portions of the news ourselves and we shop anytime from anywhere for anything we want and many times have input directly on the products themselves.
This shift is emerging in the healthcare industry. Healthcare finds itself in the throes of the same consumer-driven relentlessness that changed the way we work, play and socialize.
In this first part of our podcast on “The Prognosis for What’s Next in Healthcare,” we examines the implications for the demand by consumers for increased control over their own healthcare and the role that technology plays both as a challenge and a solution for the healthcare industry.