BrandVoice_FeatImage 4 tips for defining your brand voice Posted on June 22, 2017

Think of some of your favorite authors. Could you compare the voice of, for example, Stephen King to J.K. Rowling? Probably not, because while both are wildly successful, their writing styles couldn’t be more different. The same is true for your brand voice. Defining the voice of your brand means determining what your brand stands […]

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The Six Elements of Your Writing Style Posted on August 8, 2011

At one time or another, all of us have experienced the instantaneous recognition of a distinctive writing style. We open a memo—purported to be from our boss—but, two sentences in, we know it was ghost-written by Paul in the communications department, simply from its style. We hear a song for the first time on a […]

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