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Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image How Soon We Forget—But the Web Doesn’t Posted on July 24, 2014

  Here we are, now halfway through 2014, and I’ve totally forgotten my New Year’s resolutions, much less the vow I made just a month ago to lose 5 pounds (therefore, v. 2 of that vow is 8 pounds). Our memories are short, and often that fact can be a blessing. The Internet, however, never […]


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Airfoil Group - Robin Thicke twitter hijacked Hashtag hijacked? What to do if your company gets in the Thicke of it Posted on July 2, 2014

  Oh, Robin Thicke—what were you thinking? In a growing trend of celebrities opening up their lives via social media for “fans” to ask them anything, Robin Thicke and television station VH1 teamed up to host a Twitter Q&A, in which Twitter users were encouraged to submit questions directly to the “Blurred Lines” singer using […]


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What Do a Former American Idol and the New CEO of Microsoft Have in Common? Posted on February 6, 2014

  They love to make waves on Twitter. I read an article on Mashable yesterday about American Idol runner-up, Clay Aiken, announcing that he is running for U.S. Congress via Twitter. But he isn’t the only one to use this tactic. Just the day before, Microsoft broke the news of naming Satya Nadella as CEO on […]


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How to “Optimize” Your Writing in a 140-Character Universe Posted on July 25, 2013

Business writers can learn a valuable lesson from design engineers. When they craft a new product, they often use a process called optimization. Whether to slash emissions or cut shipping costs, their goal is to make the product as light as possible without reducing its strength or performance. They achieve it by removing material from […]


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Impressions Can't Ripen on Vine Posted on May 22, 2013

  Vine, the recently launched service that enables members of the Twitterverse to produce eternally looping six-second videos, has spawned creative cinematography that ranges from (very) brief fashion shows to animated-video baseball cards. Those who successfully pluck six meaningful seconds from the Vine app to loop forever in the Twitter database must be not only […]


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Spoiler Alert: Is Twitter ruining the #Olympics for you? Posted on August 8, 2012

Rewind to 1996: The Magnificent Seven. Kerri Strug lands her gold metal vault on one foot. How did you find out? Many of us (including myself) idolized the Magnificent Seven and were glued to our TVs, a slave to the event schedule. Others read it in the paper the next day or saw it on […]


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