Innovation-1 How to break out of a storytelling rut Posted on April 4, 2017

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him to retell some of our favorites. He had our […]

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Tip-and-Tricks-2 Top tips to spur your next big creative idea Posted on December 27, 2016

We’ve all had that moment: You're staring at the blinking cursor on your computer screen blanking on what to write. Or, have been in a meeting when the client states "we need a ground-breaking idea for this or that project" and then pointedly looks at you for enlightenment. Many have also learned that it is a rare person who can […]

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Airfoil Group - Companies that have done CES right Three things I wish I’d known before my first CES Posted on January 21, 2015

The best way to describe working CES is like watching the Super Bowl as a referee. You’re way too close and too focused on one specific aspect to fully enjoy the event. Also, there’s a lot of running. That said, attending the world’s largest collection of gizmos and gadgets was a literal dream come true, […]

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How to Keep Your Audience Awake Posted on June 8, 2012

It’s 4 p.m. on a mid-July afternoon, and yours is the last presentation of the day. Arrayed in front of you are 215 conference attendees, drowsy from the heat, the droning speakers and a late lunch. Your first assignment, should you accept it: keep them awake, which may seem to be an impossible mission. If […]

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10 Tips for More Effective Email Communications Posted on May 8, 2012

Emails expose the real “you.” In an organizational setting, the communications you send to prospects, clients and partners usually pass through some kind of quality check—an editor, an administrative assistant or the guy in the next cube. But for the most part, we’re on our own with emails. We exchange email messages with all our […]

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A Guide to Stop Repeatedly Being Redundant Over and Over Again Posted on August 18, 2011

Why is it that the perfect word is never enough for us? We seem always to want more. I’m constantly encountering constructions like, “Additionally, we also deliver to your home” (if it’s in addition, it’s also—no need to restate that) or “We innovate new products that no one has ever conceived before” (stating the redundancies […]

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