Airfoil Group - CES Prep Going to CES? Why your presence isn’t enough. Posted on September 14, 2017

There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are bustling as we enter the thick of planning for CES in January. In fact, we've been planning for CES since the start of […]

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CES18Planning_FeatImage CES 2018: You should be planning now! Posted on June 22, 2017

Last week I received a friendly email from CTA reminding me to book my hotel for CES 2018.  If you are anything like me, this email was met with a blend of anxiety, excitement and exhaustion. It’s June. Isn’t it really too soon to start prepping for an event that’s seven months away?  I’m afraid […]

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Technology-1 4 Lessons eCommerce and Retail Marketers Can Learn from Alibaba’s Singles’ Day Posted on November 18, 2016

As marketers in the U.S. gear up for Black Friday and Cyber Monday, China celebrated Singles’ Day on 11/11, which is China’s biggest online shopping day of the year. eCommerce giant Alibaba absolutely destroyed last year’s performance, experiencing 67 percent growth not including expected merchandise returns. While industry analysts and experts question some of the […]

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