Innovation-1 How to break out of a storytelling rut Posted on April 4, 2017

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him to retell some of our favorites. He had our […]

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Storyteller and data Why future marketers need to be part storyteller, part data scientist Posted on March 30, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager emphasizes, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]

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Social No, An Intern Cannot Run Your Social Media Program Posted on October 11, 2016

Social media is a necessary tool in any brand’s marketing toolbox, but too many decision-makers treat social as an afterthought. Business owners regularly suggest saving money by hiring interns to manage program strategy. Using Instagram to share visual updates from the gym with the caption #FitFam is significantly different than creating properly-branded content that will help […]

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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image18 5 Tips in Telling Stories for Business Success Posted on August 4, 2015

Nearly everyone on this planet has one thing in common – the love of a good story. As staples at bedtime and in board rooms alike, what makes a “good” story is highly debatable. Actual good stories last years, decades, centuries and even millennia. Businesses that aren’t telling stories are simply losing out on engagement […]

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Airfoil Group - Five Universal Truths about Global Marketing: Not as much about mobile as it is about relationships Five Universal Truths about Global Marketing: Not as much about mobile as it is about relationships Posted on May 6, 2014

Mobile World Congress recently wrapped, and we undoubtedly learned more about the world of tech marketing communications from a global viewpoint. People had opinions. New devices were introduced. Old rivalries resurfaced and some new ones were born. Hot on its heels is Computex in Taipei, and the location is no wonder. With the pace of technology and […]

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Make Your Content Pass the Snore Test (Even You B2B Folks) Posted on March 12, 2014

  A fellow communications practitioner told me a story once that made me simultaneously laugh and cringe. He recounted how he was on the phone pitching a certain prominent tech reporter at a major metro newspaper, when an unnerving sound interrupted things. “Zzzzzzzz–.” “Um, excuse me? You OK?” my friend sheepishly asked. “Sorry, I couldn’t […]

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