Innovation-1 How to break out of a storytelling rut Posted on April 4, 2017

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him to retell some of our favorites. He had our […]

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Q4 Micro Blog 1 Is your brand telling the right story? Posted on December 15, 2016

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master upcoming trends – some of which may already be on your radar (think VR) but others you don’t yet dare to predict (think likely shifts under President-elect Trump). Through work with […]

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