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Man chatting with chat bot on smartphone vector illustration Why Chat Bots Are Inadequate for Social Media Posted on March 21, 2017

Chatbots are nothing new – surprisingly, the technology dates to the 1950s. Chatbots in social media, however, are currently all the rage. But there are considerations to be made before overhauling your customer service efforts on social media to be trendy or because a vendor told you to. While chatbots can deliver instant information to […]


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Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image Don’t Tweet and Drive Posted on April 20, 2016

Social users have their own opinions about what is right and what is wrong when it comes to social media best practices. If we want to be fair, there is no right or wrong approach. There are, however, a few notable actions you can embrace and, maybe more importantly, avoid. During a recent Maverick Marketing […]


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New Year, New Questions: From Petroglyphs to Pinterest, beyond Cro-Magnon to Communication Posted on January 9, 2014

From symbols to smoke signs, people have unearthed better ways to communicate. I’m convinced that the motivation for this was either love or perhaps a very capitalistic-minded soul looking to make a quick buck on some new innovation…most likely the wheel. From petroglyphs to Pinterest how much have we really evolved? McKinsey & Company recently […]


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A store is…wherever the customer says it is. Posted on December 5, 2011

In our first in a series of posts detailing 2012 predictions, we introduced you to a broad (and bold) forecast that “social” would “go away” in the year ahead. Of course, we didn’t mean that social media would disappear, but that the use of “social” (and “e-” and “digital” and “online”) will soon be irrelevant […]


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