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Social No, An Intern Cannot Run Your Social Media Program Posted on October 11, 2016

Social media is a necessary tool in any brand’s marketing toolbox, but too many decision-makers treat social as an afterthought. Business owners regularly suggest saving money by hiring interns to manage program strategy. Using Instagram to share visual updates from the gym with the caption #FitFam is significantly different than creating properly-branded content that will help […]


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Social Demystifying Social Media Management Tools Posted on August 17, 2016

If you’re looking for the perfect social media management (SMM) tool that will solve all of your social-woes, you might have better success finding Bigfoot. What I’m getting at is – it doesn’t really exist. Social media management tools are not one-size fits all. While many may seem similar, each are best utilized in different […]


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instagram story Should My Brand Be Using Instagram Stories? Yes, here’s why… Posted on August 3, 2016

Did you know you can now Snapchat from your Instagram account? Not literally, but Instagram did add a new feature called Instagram Stories. If you just read that and thought “Hey, wait a minute! Doesn’t Snapchat have stories too?” Yes, you are right and yes, it is almost a direct copy. Instagram’s CEO, Kevin Systrom, […]


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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image8 Three Ways to Use Pokémon Go for Business Posted on July 12, 2016

It is hard these days to walk around without seeing a person staring down at their phone. Now, it is even more of an occurrence with the release of Pokémon Go. You won't be getting any annoying invites to play the game on Facebook, you have to actually go out in to the real world […]


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Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image Don’t Tweet and Drive Posted on April 20, 2016

Social users have their own opinions about what is right and what is wrong when it comes to social media best practices. If we want to be fair, there is no right or wrong approach. There are, however, a few notable actions you can embrace and, maybe more importantly, avoid. During a recent Maverick Marketing […]


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Airfoil Group - My latest obsession (no, it’s not shoes) thumbnail image 5 ways busy executives can maximize networking without leaving the office Posted on February 8, 2016

You’re busy. It’s clear. You don’t have a lot of time to go out and mingle with the movers and shakers like you once did. Your priorities are different but the relationships still matter to you. If this explains you, then you’re reading the right blog. Networking is something that takes effort and time but it […]


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