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Airfoil Group - 5 Ways to Make Your Content Marketing More Effective Give your brand lift with paid social advertising Posted on April 6, 2017

Social media is increasingly a pay-to-play space, and while that has been true for many years, it doesn’t mean brands need to break the bank to drive results. Take a look at a few of our campaigns to explore what paid social ads can do for your brand. Campaign 1: Awareness campaign for a regional B2B […]


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Man chatting with chat bot on smartphone vector illustration Why Chat Bots Are Inadequate for Social Media Posted on March 21, 2017

Chatbots are nothing new – surprisingly, the technology dates to the 1950s. Chatbots in social media, however, are currently all the rage. But there are considerations to be made before overhauling your customer service efforts on social media to be trendy or because a vendor told you to. While chatbots can deliver instant information to […]


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Social No, An Intern Cannot Run Your Social Media Program Posted on October 11, 2016

Social media is a necessary tool in any brand’s marketing toolbox, but too many decision-makers treat social as an afterthought. Business owners regularly suggest saving money by hiring interns to manage program strategy. Using Instagram to share visual updates from the gym with the caption #FitFam is significantly different than creating properly-branded content that will help […]


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Social Demystifying Social Media Management Tools Posted on August 17, 2016

If you’re looking for the perfect social media management (SMM) tool that will solve all of your social-woes, you might have better success finding Bigfoot. What I’m getting at is – it doesn’t really exist. Social media management tools are not one-size fits all. While many may seem similar, each are best utilized in different […]


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instagram story Should My Brand Be Using Instagram Stories? Yes, here’s why… Posted on August 3, 2016

Did you know you can now Snapchat from your Instagram account? Not literally, but Instagram did add a new feature called Instagram Stories. If you just read that and thought “Hey, wait a minute! Doesn’t Snapchat have stories too?” Yes, you are right and yes, it is almost a direct copy. Instagram’s CEO, Kevin Systrom, […]


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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image8 Three Ways to Use Pokémon Go for Business Posted on July 12, 2016

It is hard these days to walk around without seeing a person staring down at their phone. Now, it is even more of an occurrence with the release of Pokémon Go. You won't be getting any annoying invites to play the game on Facebook, you have to actually go out in to the real world […]


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