Swarms of people. Hour-long taxi cab lines. Bumper-to-bumper traffic. Achy feet. If you’ve ever been to CES—one of the technology industry’s largest trade events—you know the mayhem is well worth the publicity. For one week annually, the technology industry comes together in Las Vegas to set the tone for the upcoming year. Next year, from […]
YouTube stars, Instagram favorites and top bloggers are more than entertainment, they’re also voices your customers trust. Like a trusted friend, influencers provide third-party validation directly to your potential customers by showing them how your brand fits into their everyday lives. If you don’t already have an influencer marketing program in place, you’re missing out […]
Most brands have two or more owned social media channels, which are great for increasing brand awareness, driving website traffic and boosting search engine rankings. But, while brands are investing in content or ads on these channels, many are losing out on one of the most important aspects of their business: customer service. Providing customer support on social media puts you where your customers are, making it easier for them, more cost-effective for you, and saving everyone time and energy.
The media landscape is changing and people consume news differently now than they did 10 years ago. According to a recent study, 62 percent of Americans get their news on social media, with almost a quarter doing so often. Even though people are now getting their news via social media, it doesn’t mean they necessarily […]
Social media is increasingly a pay-to-play space, and while that has been true for many years, it doesn’t mean brands need to break the bank to drive results. Take a look at a few of our campaigns to explore what paid social ads can do for your brand. Campaign 1: Awareness campaign for a regional B2B […]
Chatbots are nothing new – surprisingly, the technology dates to the 1950s. Chatbots in social media, however, are currently all the rage. But there are considerations to be made before overhauling your customer service efforts on social media to be trendy or because a vendor told you to. While chatbots can deliver instant information to […]