Television Studio 1 The “reality” of media interviews (how to prepare and what not to do). Posted on December 13, 2016

“No comment.” “Well, off the record….” “Our competitors are wrong because…” Oh, the joy of media interviews. Few communications professionals have managed to avoid an unpleasant executive briefing where a client answers a reporter question with one of the dreaded responses listed above. This situation can be especially cringe-worthy when it happens during a live […]

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ces2 Making the Most of Media Relations for Tradeshow Success Posted on April 24, 2015

Our teams are always out and about supporting clients at trade shows, and some of our biggest achievements come from our experience and diligence at the Consumer Electronics Show each year. So how do we create media relations magic for our clients? Easy, it all comes down to a sound strategy to drive everything we […]

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Leveraging Back-to-School Season for Your Clients Posted on September 4, 2013

  What’s the best computer software for my 4th grader? How can I manage my kid’s schedules during my hectic workweek? What are the healthiest recipes I can make in 20 minutes? These are a few of the questions parents may ask themselves during the back-to-school season. Back-to-School: How Big Is the Pie? According to […]

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Pitching tips for blogger-to-brand relationships Posted on August 9, 2011

The BlogHer conference is the largest female blogging conference, this year drawing more than 3,600 attendees and more than 100 sponsors. This year was no different than others, with several private parties, unofficial events and functions surrounding the conference where brands, bloggers and PR meet and connect for future work together. The panel that made […]

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Five ways bloggers are different than journalists Posted on June 27, 2011

At the Type A Parent conference last week, and at many blogging conferences across the country, there’s always a great divide between PR/marketers and bloggers. First, know that there’s a divide between bloggers. You have blogs that function as online news outlets or as extensions of traditional media, breaking news and covering events, product launches […]

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Bloggers and the people who pitch them: let’s have the conversation Posted on June 14, 2011

Public relations pros around the world cringe every time they hear of another campaign or outreach program gone wrong in the blogosphere. On the other hand, the blogger generally puts it out there as a last resort – or when it’s really, really misinformed – so the good news is these scenarios are avoidable. Next […]

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