Man chatting with chat bot on smartphone vector illustration Why Chat Bots Are Inadequate for Social Media Posted on March 21, 2017

Chatbots are nothing new – surprisingly, the technology dates to the 1950s. Chatbots in social media, however, are currently all the rage. But there are considerations to be made before overhauling your customer service efforts on social media to be trendy or because a vendor told you to. While chatbots can deliver instant information to […]

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Leveraging Back-to-School Season for Your Clients Posted on September 4, 2013

  What’s the best computer software for my 4th grader? How can I manage my kid’s schedules during my hectic workweek? What are the healthiest recipes I can make in 20 minutes? These are a few of the questions parents may ask themselves during the back-to-school season. Back-to-School: How Big Is the Pie? According to […]

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Taking social marketing beyond the numbers game Posted on May 13, 2011

If you had to choose between a campaign that generated high impressions or one that created deep engagement between the consumer and your client’s brand – which path would you follow? While many PR and marketing firms still play the numbers game, this excellent story from The Harvard Business Review describes how Coca-Cola is approaching […]

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