Storyteller and data Why future marketers need to be part storyteller, part data scientist Posted on March 30, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager emphasizes, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]

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More Believable: Many of Today’s Research Findings or Santa? (#25DaysOfTech) Posted on December 18, 2012

Christmas is upon us and Santa will leave his comfy home in the North Pole soon to fly his sleigh around the whole world in one night, delivering presents to all who were good this year. Right? What do you mean you doubt that? I just put it in writing and you read it, so […]

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Three Ways to Turn Stress into an Asset Posted on September 1, 2011

Let’s face it, as public relations professionals we sometimes experience stress. However, in the words of Airfoil’s great Tracey Parry, it is important for us all to take a deep breath and remember, “ItsPR, not the ER.” According to recent research, stress may not be all that bad for us. That is, of course, if […]

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Good metrics are meaningful metrics Posted on August 3, 2010

As Airfoil’s research director, I’m the first to say that –simply put – measurement is great. We use data to strategically formulate,launch, adjust and accelerate each of our clients’ PR programs. It’s theheartbeat of the work we do because we believe it brings perspective andpurpose to a company’s communications, moving them into their desired marketposition […]

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