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Kissing Frogs Stop kissing frogs – 5 key questions every marketer should ask an agency Posted on February 14, 2017

Many relationships start out blissful. All too quickly, however, that bliss can turn into apathy or even animosity. I’m not talking about romantic relationships. I’m talking about relationships between clients and their agencies. It most often happens like this: Prospective client meets agency; prospect falls for agency; prospect becomes a client; client feels abandoned; client […]


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Q4 Micro Blog 1 How to ensure your brand is telling the right story Posted on February 9, 2017

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already be on your radar (think VR) but others you don’t yet dare to […]


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Electronic and paper media concept Managing a brand in the era of fake news Posted on February 2, 2017

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history as tea parties and presidential inaugurations. But its re-emergence during […]


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Q4 Micro Blog 1 Is your brand telling the right story? Posted on December 15, 2016

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master upcoming trends – some of which may already be on your radar (think VR) but others you don’t yet dare to predict (think likely shifts under President-elect Trump). Through work with […]


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Technology-1 Don’t let your company be the next Yahoo or Target Posted on November 10, 2016

A recent edition of the Wall Street Journal featured a thought-provoking story about hacking disclosures that should serve as a wakeup call for publicly traded companies and their communications C-suite. While the Securities and Exchange Commission (SEC) does not currently require such disclosures, it is simply a matter of time before they act. So, prepare now […]


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Automotive-1 For Auto Tech, All Roads Lead To Detroit Posted on October 6, 2016

Interactive mapping, ride sharing, and autonomous driving were the main trends at this year’s Techstars Mobility Demo Day, which was held, for the second year in a row, in Detroit. Sponsored by IBM, and drawing thousands of auto geeks to the Michigan Opera Theatre, this program featured demonstrations of 12 interesting and innovative start-ups within […]


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