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iStock.576711546 When a crisis hits, will your comms team know what to do? Posted on July 18, 2017

Disaster can strike when you least expect it. Few understand this better than Detroit’s utility company, DTE Energy. On an otherwise sunny day in March this year, winds topped speeds of 68 mph, causing more than 800,000 customer outages. Knowing a communication nightmare was afoot, DTE had to act fast in not only fixing the […]


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Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]


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Innovation-1 How to break out of a storytelling rut Posted on April 4, 2017

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him to retell some of our favorites. He had our […]


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Kissing Frogs Stop kissing frogs – 5 key questions every marketer should ask an agency Posted on February 14, 2017

Many relationships start out blissful. All too quickly, however, that bliss can turn into apathy or even animosity. I’m not talking about romantic relationships. I’m talking about relationships between clients and their agencies. It most often happens like this: Prospective client meets agency; prospect falls for agency; prospect becomes a client; client feels abandoned; client […]


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Q4 Micro Blog 1 How to ensure your brand is telling the right story Posted on February 9, 2017

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already be on your radar (think VR) but others you don’t yet dare to […]


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Electronic and paper media concept Managing a brand in the era of fake news Posted on February 2, 2017

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history as tea parties and presidential inaugurations. But its re-emergence during […]


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