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Kissing Frogs Stop kissing frogs – 5 key questions every marketer should ask an agency Posted on February 14, 2017

Many relationships start out blissful. All too quickly, however, that bliss can turn into apathy or even animosity. I’m not talking about romantic relationships. I’m talking about relationships between clients and their agencies. It most often happens like this: Prospective client meets agency; prospect falls for agency; prospect becomes a client; client feels abandoned; client […]


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Q4 Micro Blog 1 How to ensure your brand is telling the right story Posted on February 9, 2017

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already be on your radar (think VR) but others you don’t yet dare to […]


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Electronic and paper media concept Managing a brand in the era of fake news Posted on February 2, 2017

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history as tea parties and presidential inaugurations. But its re-emergence during […]


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Airfoil Announces Office Re-Location to Royal Oak, Mich Airfoil Signs Four New Tech Clients Posted on October 4, 2016

Royal Oak, Mich., October 4, 2016 — Airfoil, a marketing communications agency for global technology brands, today announced the addition of four new clients: TechSmith Corp., Liquid Web, Tata Technologies, and Airthings.    “Our newest clients add to our 16-year heritage of serving technology brands,” said Lisa Vallee-Smith, CEO, Airfoil. “These companies allow us to build on […]


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NewsMedia_featured Spend More on Earned Media, Marketers, or I’ll Punch You in the Face! Posted on March 18, 2016

Ok – the threat of a punch to the face was a cheap shot. But, ever since I crossed over from journalism into marketing communications, it’s been an uphill battle trying to convince clients to invest more in earned media and less in advertising. And, despite my urge not to acknowledge The Donald nor praise […]


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Airfoil Group - Airfoil names Kilmer VP of Silicon Valley office Silicon Valley 101: A course for non-natives Posted on March 17, 2016

As a Colorado transplant living in Silicon Valley (19 months and counting) to pursue my dream job and passion for tech, I’d say it’s been an interesting transition. I’m someone used to a relatively slower paced lifestyle, where a full workweek often means half days in the office and afternoons spent on the slopes, so […]


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