Menu

Tags

iStock.482882389a CES 2018: Insider tips for scoring media coverage Posted on August 17, 2017

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their brands stand out, all with the same goal in mind: securing great media coverage.  […]


Tags: , ,
iStock.576711546 When a crisis hits, will your comms team know what to do? Posted on July 18, 2017

Disaster can strike when you least expect it. Few understand this better than Detroit’s utility company, DTE Energy. On an otherwise sunny day in March this year, winds topped speeds of 68 mph, causing more than 800,000 customer outages. Knowing a communication nightmare was afoot, DTE had to act fast in not only fixing the […]


Tags: , ,
Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]


Tags: , ,
Awards Before you submit an award, read this Posted on April 27, 2017

I recently had the pleasure of serving as a judge for one of the communication industry’s leading awards programs. During the judging process, I began to realize the secrets that separate the award winners from those who submit awards only to have their submissions ignored. Many submissions came across the judge’s table, from large brand […]


Tags: , , ,
Innovation-1 How to break out of a storytelling rut Posted on April 4, 2017

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him to retell some of our favorites. He had our […]


Tags: , ,
Talent Workforce Why it’s important to speak the Millennial’s language Posted on February 16, 2017

Millennials are already making their mark on the workforce. From flexible schedules to unlimited vacation time, this group, now numbering 75.4 million, isn’t shy about wanting to change the workplace Baby Boomers helped to sculpt. We can expect to see continued changes at all levels of every organization as a direct result of Millennial impact. […]


Tags: , ,
AirFoil Group