Airfoil Group - NFL’s PR problem extends beyond sound protection NFL’s PR problem extends beyond sound protection Posted on January 30, 2015

Having a well-attended, anticipated media day is any publicist's dream, but for NFL PR handlers, their Super Bowl presser this week quickly became a field day. When a fan handed Seattle Seahawk Richard Sherman an iPad and asked him to watch a video, the defensive back obliged, only to be asked by NFL staffers to […]

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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image16 UK copyright…it’s a minefield Posted on December 18, 2014

Recently there have been some important changes to copyright law in the UK that may affect you, even if you’re based in the U.S. There are two main licensing bodies in the UK, the Copyright Licensing Agency (CLA), which covers both print and digital publications, and the Newspaper Licensing Agency (NLA), which covers national daily media. Typically, your PR […]

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Top Trends from MWC 2014 Posted on March 4, 2014

  As PR professionals, it’s our job to stay on top of the news that may be relevant to our clients, not just so we are aware of what is popular, but so we also know which topics, trends, and buzz words we should use or avoid. With the amount of never-ending news stemming from […]

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The Next Conversation for Automotive Communicators Posted on March 3, 2014

  As an automotive communicator, your next conversation with vehicle buyers is far less likely to be about torque and traction and much more apt to focus on smartphones and streaming.  Today’s cars and trucks drive through a multi-channel environment, where consumers discuss vehicles 24/7 online and on screen, all across the globe. The topics […]

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A Cheesy Campaign or a Genius Marketing Recipe? The Velveeta “Shortage” Posted on January 14, 2014

  Most of us are smart. We see when we’re being duped. Our logic takes hold of our emotions—thankfully. But tell anyone that there is a shortage of something and the inner-hoarder in all of us creeps out and treks to the store to acquire the coveted product. Right now, Velveeta, yes—the orange-colored, highly-processed cheese […]

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My son, the Social Network Posted on June 5, 2012

Airfoil Co-CEO Janet Tyler was recently invited to submit a guest post for – the professional development blog for PR and marketing professionals. Janet talks a lot about her children – the Social Networks. Comparing social media to children, she uses the analogy to discuss the importance of knowing where each is going and […]

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