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Get Noticed in an Overstimulated World Posted on March 20, 2014

  We are exposed to numerous amounts of advertisements, media, opinions and designs on a daily basis. Think back to when record players were introduced to our society in the late 1800’s. I can only imagine what the hype was to listen to any selection of music in your own home and how excited people […]


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Would you like that with a side of color? Posted on January 28, 2013

  In my free time, I like to imagine myself an artistic dabbler and creative experimenter. The reality is likely something 10 or 15 degrees off of that true north. But that’s ok. However, I am constantly challenged to keep creative ideas, images, thoughts and perspectives from escaping my by-default multitasking brain. (Note to self: […]


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My son, the Social Network Posted on June 5, 2012

Airfoil Co-CEO Janet Tyler was recently invited to submit a guest post for SpinSucks.com – the professional development blog for PR and marketing professionals. Janet talks a lot about her children – the Social Networks. Comparing social media to children, she uses the analogy to discuss the importance of knowing where each is going and […]


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Back off my social media Posted on April 13, 2012

New research shows Americans hate social media promotions Social media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans hate it. In a recent blog post on Convince & Convert from social […]


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The Internet of Things Posted on March 22, 2012

Once upon a time people in offices across the world used technology to make themselves more productive. Then, at the end of each day, they went home and left their computers (what we now call devices) behind to rest up for tomorrow’s work. It sounds archaic – right? Seriously, how did we ever get work […]


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The Digital Revolution Posted on February 23, 2012

Pinterest anyone? It’s the newest golden child of social media and it’s changing the way we operate both as PR practitioners as well as consumers. Social media is just part of how digital is growing. With the rapid growth of mobile, tablets and connected TVs, companies need to think outside the box when it comes […]


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