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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image17 Taking off – a look back at Q1 2017 Posted on April 6, 2017

Our agency started 2017 off with a bang – and we’re not even close to slowing down! It’s been a very exciting and successful first quarter for Airfoil as we conquer new events, explore new tactics and bring on new teammates. Here’s a peek at what we’ve been up to. Reaching New Heights We recently […]


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Airfoil Named PRSA Silver Anvil Finalist for Microsoft SMB Campaign Excellence Posted on March 28, 2013

Airfoil has been selected as a national finalist in the “Technology – Software & Services” category for the prestigious Public Relations Society of America Silver Anvil Award for its representation of the Microsoft Small- and Medium-Sized Business (SMB) Group’s 2012 business-to-business marketing campaign. Regarded as the “Icon of Best Public Relations Practices,” the national awards […]


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The Post-Post Vacuum Posted on April 12, 2011

Recently, Rob Pegoraro, technology columnist for the Washington Post for the past 17 years, announced he was leaving the Post.  After 17 years, I understand anyone’s reason for moving on and doing other things but this wasn’t the case. I was disappointed to learn of the reason he has decided to leave.  According to Rob, […]


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Outsourcing quality in journalism Posted on August 19, 2010

A few months ago, I wrote about the alarming rise of page-view journalism and content farms such as Demand Media and Associated Content, noting the negative effect they could have on the journalism industry. As much as it pains me to say, apparently this trend isn’t going away anytime soon. As profiled in Ad Age, […]


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Page View Journalism Posted on June 2, 2010

Imagine a news media environmentwhere the number of “page views”a particular story generates suddenly becomes the measuring stick ofeffectiveness.  A world where reporters are forced to bypass smallbusiness or local interest subjects in an attempt to land thetrendy or buzz-worthy topic of the month.  Well, according to renownedmedia watcher, SamWhitmore, that day may be upon […]


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