Airfoil Group - The Technology Market Myth about Baby Boomers The Technology Market Myth about Baby Boomers (Remember Them?) Posted on May 15, 2014

Every generation sees the world through its own lens. Youngsters who grew up during the Great Depression and World War II, for instance, frequently became frugal adults who instructed their own children in the value of saving for a rainy day. Those children became Baby Boomers, who began reinventing society, thrived on television and movies, […]

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Get Noticed in an Overstimulated World Posted on March 20, 2014

  We are exposed to numerous amounts of advertisements, media, opinions and designs on a daily basis. Think back to when record players were introduced to our society in the late 1800’s. I can only imagine what the hype was to listen to any selection of music in your own home and how excited people […]

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Crises Go Digital Posted on March 18, 2014

Traditionally, those of us who attempt to prepare companies for potential crises have focused on three primary categories: Natural disasters, including floods, snow and ice storms hurricanes, tornadoes and earthquakes Deliberate man-made violence, ranging from turbulent pickets and hijackings to shootings on industrial sites and campuses Mechanical failures, causing fires, explosions, building collapse, airline crashes […]

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Top Trends from MWC 2014 Posted on March 4, 2014

  As PR professionals, it’s our job to stay on top of the news that may be relevant to our clients, not just so we are aware of what is popular, but so we also know which topics, trends, and buzz words we should use or avoid. With the amount of never-ending news stemming from […]

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Capitalizing on the World of Mobile in Sports Posted on February 25, 2014

Do you remember a time when you attended a sporting event without a cell phone? I barely do and future generations will never know that feeling. The rise of smart phones has brought about many unexpected issues. Always being plugged in has changed our society in ways we never imagined and will continue to do […]

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Five Apps I’d Like to See for Trade Shows Posted on September 25, 2013

  Despite predictions by some that online events and digital video would doom the traditional trade show, convention centers still are booming as glamorous auto shows, consumer electronics shows, fashion shows, lifestyle shows and a long list of others continue to attract millions of visitors. Marketers have found that the desire of retail buyers and […]

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