What Do a Former American Idol and the New CEO of Microsoft Have in Common? Posted on February 6, 2014

  They love to make waves on Twitter. I read an article on Mashable yesterday about American Idol runner-up, Clay Aiken, announcing that he is running for U.S. Congress via Twitter. But he isn’t the only one to use this tactic. Just the day before, Microsoft broke the news of naming Satya Nadella as CEO on […]

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2013 Tech Trends – As Told by Steve Ballmer (#25DaysOfTech) Posted on December 14, 2012

As the CEO of Microsoft, Steve Ballmer’s job is to exercise foresight into where the tech industry is headed and make sure his company is moving in the same direction. During a recent Q&A at the Churchill Club, Ballmer talked about the status and future of tech and innovation, and declared that companies either move […]

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Tech Is Complicated — Tech Brands Should Not Be (#25DaysOfTech) Posted on December 4, 2012

Steve Ballmer’s declaration that, “Accessible design is good design,” holds true for not only technology products, but also for technology brands. For as complex as the R&D, science and algorithms underpinning a tech solution are, technology is – above all else – supposed to make life easier. And so their brand identities should follow, in […]

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Airfoil clients are the life of the CES pre-party Posted on January 10, 2012

For every party worth its salt, there’s some pre-partying going on (refer back to photos from college dorm room festivities for a refresher on this idea). It’s completely understandable – folks are excited about everyone getting together to have a good time and connecting with new and old friends. CES 2012 pre-event activities kicked off […]

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Technology Coming to a Museum Near You Posted on January 10, 2012

I recently visited the Henry Ford Museum in Dearborn, Mich. and was slightly disturbed that I can now see things from my childhood featured in a museum. Seriously, I am not that old! Big cell phones, tapes and the first DVD players were all featured in a wonderful display case showing the dead technologies of […]

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Tag(line) – you’re it! Branding that connects companies to customers Posted on March 23, 2011

I’m a marketing person’s dream come true.  Why?  I dig on branding, taglines, what I deem clever ad campaigns and perfectly executed, on-brand stunts.  I dig these as a consumer.  I get emotional, whimsical, motivated, intense. I live the “customer journey” (thank you, Mike Westcott) that marketers plot out on their white boards.  Thank you, […]

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