NewsMedia_featured 3 Major factors impacting news in the year ahead Posted on January 24, 2017

2017 is just getting under way and has already proven to be filled with interesting and sometimes frustrating challenges, for communications professionals and media alike. Due in large part to a tumultuous 2016, conversations are focusing less on the exciting innovations in the year ahead and more on the role of media, large corporations, and […]

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Television Studio 1 The “reality” of media interviews (how to prepare and what not to do). Posted on December 13, 2016

“No comment.” “Well, off the record….” “Our competitors are wrong because…” Oh, the joy of media interviews. Few communications professionals have managed to avoid an unpleasant executive briefing where a client answers a reporter question with one of the dreaded responses listed above. This situation can be especially cringe-worthy when it happens during a live […]

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New-Nature-of-News-Panel_Featured (002) The New Nature of News: Key Takeaways from Media Experts Posted on November 16, 2015

Ask older generations of media professionals about their early career days and you’ll likely get a nostalgic answer about the golden era of journalism. These were the days when reporting was done by “real” reporters and edited by “real” editors in a medium that was well-funded by advertising dollars and read by consumers who respected […]

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Airfoil Group - NFL’s PR problem extends beyond sound protection NFL’s PR problem extends beyond sound protection Posted on January 30, 2015

Having a well-attended, anticipated media day is any publicist's dream, but for NFL PR handlers, their Super Bowl presser this week quickly became a field day. When a fan handed Seattle Seahawk Richard Sherman an iPad and asked him to watch a video, the defensive back obliged, only to be asked by NFL staffers to […]

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Get Noticed in an Overstimulated World Posted on March 20, 2014

  We are exposed to numerous amounts of advertisements, media, opinions and designs on a daily basis. Think back to when record players were introduced to our society in the late 1800’s. I can only imagine what the hype was to listen to any selection of music in your own home and how excited people […]

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Like the sound of blades whisking the ice, so are the figure skating days of their lives Posted on March 6, 2014

  Like the sound of blades whisking the ice, so are the figure skating days of their lives Our look at the evolving role of media in figure skating   The 2014 Sochi Olympic Winter Games for some marked the 20-year anniversary of figure skating’s ultimate showdown on ice between America’s sweetheart, Vera Wang costume-wearing […]

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