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iStock.482882389a CES 2018: Insider tips for scoring media coverage Posted on August 17, 2017

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their brands stand out, all with the same goal in mind: securing great media coverage.  […]


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Amplifying.media 4 tips for amplifying earned media coverage Posted on July 26, 2017

The media landscape is changing and people consume news differently now than they did 10 years ago. According to a recent study, 62 percent of Americans get their news on social media, with almost a quarter doing so often. Even though people are now getting their news via social media, it doesn’t mean they necessarily […]


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Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]


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Electronic and paper media concept Managing a brand in the era of fake news Posted on February 2, 2017

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history as tea parties and presidential inaugurations. But its re-emergence during […]


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Television Studio 1 The “reality” of media interviews (how to prepare and what not to do). Posted on December 13, 2016

“No comment.” “Well, off the record….” “Our competitors are wrong because…” Oh, the joy of media interviews. Few communications professionals have managed to avoid an unpleasant executive briefing where a client answers a reporter question with one of the dreaded responses listed above. This situation can be especially cringe-worthy when it happens during a live […]


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DISCO 5 Questions to Ensure Your Signature Event is a Success Posted on October 13, 2016

The Parrot DISCO was one of the most anticipated products announced at CES 2016. So when it came time to release the unique, fixed-wing drone to the world, we knew we had to create an amazing experience. For the global launch of the Parrot DISCO, Airfoil worked with our clients to host media from around […]


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