Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]

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Electronic and paper media concept Managing a brand in the era of fake news Posted on February 2, 2017

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history as tea parties and presidential inaugurations. But its re-emergence during […]

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Q4 Micro Blog 1 Is your brand telling the right story? Posted on December 15, 2016

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master upcoming trends – some of which may already be on your radar (think VR) but others you don’t yet dare to predict (think likely shifts under President-elect Trump). Through work with […]

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Television Studio 1 The “reality” of media interviews (how to prepare and what not to do). Posted on December 13, 2016

“No comment.” “Well, off the record….” “Our competitors are wrong because…” Oh, the joy of media interviews. Few communications professionals have managed to avoid an unpleasant executive briefing where a client answers a reporter question with one of the dreaded responses listed above. This situation can be especially cringe-worthy when it happens during a live […]

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NewsMedia_featured Spend More on Earned Media, Marketers, or I’ll Punch You in the Face! Posted on March 18, 2016

Ok – the threat of a punch to the face was a cheap shot. But, ever since I crossed over from journalism into marketing communications, it’s been an uphill battle trying to convince clients to invest more in earned media and less in advertising. And, despite my urge not to acknowledge The Donald nor praise […]

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Airfoil Group - Airfoil names Kilmer VP of Silicon Valley office Silicon Valley 101: A course for non-natives Posted on March 17, 2016

As a Colorado transplant living in Silicon Valley (19 months and counting) to pursue my dream job and passion for tech, I’d say it’s been an interesting transition. I’m someone used to a relatively slower paced lifestyle, where a full workweek often means half days in the office and afternoons spent on the slopes, so […]

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