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Celebrating Success Research and data will be key to winning in 2017 and beyond Posted on January 12, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager shares, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]


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Airfoil Group - While You’re Automating Your Measurement, You Can Still Track Value While You’re Automating Your Measurement, You Can Still Track Value Posted on June 19, 2014

Just now catching up on Contently’s new eBook, “The New World of Content Measurement: why existing metrics are flawed (and how to fix them).” I have to say I’m new to Contently—and so far, I like what I see. I’m in complete philosophical agreement that we’ve been looking at content all wrong. First point—I agree […]


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After All This Time…Real Measurement Standards Are Being Set (Part 3 of 3) Posted on January 21, 2013

Today, we bring you Measurement Monday and the last installment of a three-part series from guest blogger Angela Jeffrey. This will be my last post of three on the latest developments in the standardization of PR and social media measurement! I hope you caught Part One and Part Two of this series, and are up […]


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After All This Time…Real Measurement Standards Are Being Set (Part 2 of 3) Posted on January 14, 2013

Today, we bring you Measurement Monday and the second installment of a three-part series from guest blogger Angela Jeffrey. I hope you caught Part One of this series regarding the latest developments in the standardization of PR and social media measurement! After decades of chasing around for how to measure their campaigns efficaciously, PR professionals […]


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After All This Time…Real Measurement Standards Are Being Set (Part 1 of 3) Posted on January 7, 2013

Today, we bring you Measurement Monday and the first installment of a three-part series from guest blogger Angela Jeffrey. I wonder how many years have passed since PR practitioners have been begging for a standard set of metrics by which to measure the effectiveness of their campaigns? Eons, it seems. The result? Hundreds of service […]


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Resolve to Lose the AVEs in 2013 (#25DaysOfTech) Posted on December 21, 2012

As we all consider New Year’s resolutions for 2013, the marketing and PR community needs to take another serious look at measurement and resolve to break away from the inflated impression numbers and ad equivalency that have dominated wrap-up reports for years. Some of the most exciting developments in the public relations industry the past […]


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