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Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]


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Money and Pig 3 things that may be hurting your business…and costing you money Posted on May 24, 2017

Some things just go together. Batman and Robin. Macaroni and cheese. Romeo and Juliet. But, when it comes to the greatest duos of all time, any successful business decision-maker knows one stands above the rest: marketing and sales. Like any great team, they’re far more effective when they work together. Unfortunately, this isn’t always the […]


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Awards Before you submit an award, read this Posted on April 27, 2017

I recently had the pleasure of serving as a judge for one of the communication industry’s leading awards programs. During the judging process, I began to realize the secrets that separate the award winners from those who submit awards only to have their submissions ignored. Many submissions came across the judge’s table, from large brand […]


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Death By CTA 5 tips to avoid death by CTA Posted on April 19, 2017

It always starts out innocently enough – you write a blog. Perhaps it’s the best blog of your life. Maybe it’s worthy of millions of views and thousands of likes. It includes a shining call-to-action (CTA): download a whitepaper that’s even better than the blog. Before posting your glorious blog, you send to a couple […]


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B The future is focused on flexibility Posted on February 23, 2017

With technological advances in the way we communicate come great advances in the way we work. Cubicle walls are falling and independent spirit is rising, but that doesn’t mean the 2020 Marketer will go it alone. Yes, the 9-5 work model will likely disappear as customers demand more instant gratification. These demands will require a […]


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Celebrating Success Research and data will be key to winning in 2017 and beyond Posted on January 12, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager shares, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]


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