Female model shouting through megaphone 5 tips to avoid death by CTA Posted on April 19, 2017

It always starts out innocently enough – you write a blog. Perhaps it’s the best blog of your life. Maybe it’s worthy of millions of views and thousands of likes. It includes a shining call-to-action (CTA): download a whitepaper that’s even better than the blog. Before posting your glorious blog, you send to a couple […]

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B The future is focused on flexibility Posted on February 23, 2017

With technological advances in the way we communicate come great advances in the way we work. Cubicle walls are falling and independent spirit is rising, but that doesn’t mean the 2020 Marketer will go it alone. Yes, the 9-5 work model will likely disappear as customers demand more instant gratification. These demands will require a […]

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Celebrating Success Research and data will be key to winning in 2017 and beyond Posted on January 12, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager shares, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]

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Talent Workforce Getting the right education for the future Posted on December 20, 2016

Millennials are already making their mark on the workforce. From flexible schedules to unlimited vacation time, this group, now numbering 74.9 million, isn’t shy about wanting to change the workplace baby boomers helped to sculpt. We can expect to see continued changes at all levels as a direct result of Millennial impact. In line with […]

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Social Demystifying Social Media Management Tools Posted on August 17, 2016

If you’re looking for the perfect social media management (SMM) tool that will solve all of your social-woes, you might have better success finding Bigfoot. What I’m getting at is – it doesn’t really exist. Social media management tools are not one-size fits all. While many may seem similar, each are best utilized in different […]

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Social-Media-2 3 easy ways for your business to draw more millennials (and yes, they are brand loyal!) Posted on August 12, 2016

Many perceptions follow millennials around, and while some, I must admit, stand true (technology/social media-obsessed, tend to be job-hoppers), there are several I don’t agree with (lazy, unmotivated, narcissistic). When it comes to targeting millennials, some marketing strategists tend to think that this group is not brand loyal and is impossible to pin down. In […]

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