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Female model shouting through megaphone 5 tips to avoid death by CTA Posted on April 19, 2017

It always starts out innocently enough – you write a blog. Perhaps it’s the best blog of your life. Maybe it’s worthy of millions of views and thousands of likes. It includes a shining call-to-action (CTA): download a whitepaper that’s even better than the blog. Before posting your glorious blog, you send to a couple […]


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Talent Workforce Why it’s important to speak the Millennial’s language Posted on February 16, 2017

Millennials are already making their mark on the workforce. From flexible schedules to unlimited vacation time, this group, now numbering 75.4 million, isn’t shy about wanting to change the workplace Baby Boomers helped to sculpt. We can expect to see continued changes at all levels of every organization as a direct result of Millennial impact. […]


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Kissing Frogs Stop kissing frogs – 5 key questions every marketer should ask an agency Posted on February 14, 2017

Many relationships start out blissful. All too quickly, however, that bliss can turn into apathy or even animosity. I’m not talking about romantic relationships. I’m talking about relationships between clients and their agencies. It most often happens like this: Prospective client meets agency; prospect falls for agency; prospect becomes a client; client feels abandoned; client […]


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Airfoil Announces Office Re-Location to Royal Oak, Mich Airfoil Signs Four New Tech Clients Posted on October 4, 2016

Royal Oak, Mich., October 4, 2016 — Airfoil, a marketing communications agency for global technology brands, today announced the addition of four new clients: TechSmith Corp., Liquid Web, Tata Technologies, and Airthings.    “Our newest clients add to our 16-year heritage of serving technology brands,” said Lisa Vallee-Smith, CEO, Airfoil. “These companies allow us to build on […]


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Social Demystifying Social Media Management Tools Posted on August 17, 2016

If you’re looking for the perfect social media management (SMM) tool that will solve all of your social-woes, you might have better success finding Bigfoot. What I’m getting at is – it doesn’t really exist. Social media management tools are not one-size fits all. While many may seem similar, each are best utilized in different […]


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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image8 Three Ways to Use Pokémon Go for Business Posted on July 12, 2016

It is hard these days to walk around without seeing a person staring down at their phone. Now, it is even more of an occurrence with the release of Pokémon Go. You won't be getting any annoying invites to play the game on Facebook, you have to actually go out in to the real world […]


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