Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image 12 Odd Endorsements You Can Give Friends on LinkedIn Posted on September 23, 2015

The best part of working in digital media is using social networks for anything but their intended purpose. And there’s no better way to disrupt a social feed than doing it on a site dedicated to white collar professionalism. A few years ago, LinkedIn introduced endorsements – a terrible way to improve someone’s workplace credibility. […]

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Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image How Soon We Forget—But the Web Doesn’t Posted on July 24, 2014

  Here we are, now halfway through 2014, and I’ve totally forgotten my New Year’s resolutions, much less the vow I made just a month ago to lose 5 pounds (therefore, v. 2 of that vow is 8 pounds). Our memories are short, and often that fact can be a blessing. The Internet, however, never […]

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Airfoil Group - Comms People Should Consider Getting Out of Their Disciplines–Entirely Comms People Should Consider Getting Out of Their Disciplines–Entirely Posted on May 22, 2014

 I’ve been to many Churchill Club events over the years. The May 19th conversation between LinkedIn co-founder Reid Hoffman and Joichi Ito, director of MIT’s media lab, was mind-blowing. I can’t remember ever hearing about so many big ideas or radical technologies in such a short amount of time. Just scan through some of the tweets […]

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My son, the Social Network Posted on June 5, 2012

Airfoil Co-CEO Janet Tyler was recently invited to submit a guest post for – the professional development blog for PR and marketing professionals. Janet talks a lot about her children – the Social Networks. Comparing social media to children, she uses the analogy to discuss the importance of knowing where each is going and […]

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Back off my social media Posted on April 13, 2012

New research shows Americans hate social media promotions Social media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans hate it. In a recent blog post on Convince & Convert from social […]

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Regardless of platform, customers are hungry for content Posted on February 22, 2012

A recent study on the use of social media tools with Inc. 500 corporations supports the idea that blogging is officially a trend on the decline. However, from my perspective, the real revelation from this study is more about how radically fast the communications playing field is changing than the decreasing metrics of any one […]

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