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iStock.816833566a 5 tips for engaging influencers Posted on August 24, 2017

YouTube stars, Instagram favorites and top bloggers are more than entertainment, they’re also voices your customers trust. Like a trusted friend, influencers provide third-party validation directly to your potential customers by showing them how your brand fits into their everyday lives. If you don’t already have an influencer marketing program in place, you’re missing out […]


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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now7 Airfoil Michigan Goes Mobile for “Remotober” Posted on September 30, 2015

Last week, Airfoil Michigan said good-bye to its Southfield office, a place we’ve called home for a decade. As we finalize the space at our new office in Royal Oak, we’re announcing the entire staff of Airfoil Michigan will be working remotely until November for what it has deemed “Remotober.” That’s right – your favorite […]


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Is Content Really King? Views from CPRF 2013 Critical Issues Forum Posted on October 29, 2013

  As the public relations industry continues to shift focus from what is classified as “traditional PR” to more integrated communications programs, professionals are challenged to not only  maintain relationships with key media, but also to  become reporters ourselves and “think like editors,” creating, cultivating and publishing content. I had the opportunity to participate in […]


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Social and digital engagement: Feel the beat. Posted on June 3, 2011

Ever get the sense that you’re being talked “to” and not “with”? Most of us gravitate toward people and organizations that make it clear our opinions and ideas matter to them – it’s human nature. What businesses must remember above all else when utilizing social and digital channels is that customers are people. And people […]


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AOL’s acquisition: display of innovation or content push? Posted on September 29, 2010

The last couple of years have marked what will no doubt be remembered for one of the most interesting times in PR. We listened to all sorts of noise about the death of news. Newspapers were closing shop, yet hyper-local (and arguably, niche reporting) was hot.  Everyone was dying to be in the social media […]


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Social Media’s Big Three Posted on June 24, 2010

Being a metro-Detroit native, I’ve always known the “BigThree” to signify one thing: the domestic auto all-stars Ford, GeneralMotors and Chrysler.  I’ve heard Detroit and the “Big Three” term toutedcountless times across the country in passing conversations. However, moving to Silicon Valley and studyingnew media has given me a different perspective. Do we have a […]


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