Leveraging Back-to-School Season for Your Clients Posted on September 4, 2013

  What’s the best computer software for my 4th grader? How can I manage my kid’s schedules during my hectic workweek? What are the healthiest recipes I can make in 20 minutes? These are a few of the questions parents may ask themselves during the back-to-school season. Back-to-School: How Big Is the Pie? According to […]

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Social media providing more opportunity for metrics and analysis Posted on August 12, 2010

Recently, Josh Bernoff of Forrester proposed a new way to measurepublic relations pros and their pitches. Establishing a rating system of PRpeople is way off base. Topics, clients and objectives shift hourly. However, as PR people target influencers, the influx of datawill allow us to create new definition of what an influencer is. Mainstreamwill continue […]

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