Kissing Frogs Stop kissing frogs – 5 key questions every marketer should ask an agency Posted on February 14, 2017

Many relationships start out blissful. All too quickly, however, that bliss can turn into apathy or even animosity. I’m not talking about romantic relationships. I’m talking about relationships between clients and their agencies. It most often happens like this: Prospective client meets agency; prospect falls for agency; prospect becomes a client; client feels abandoned; client […]

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Day two at the Consumer Electronics Show: From supremely simple to seriously high-tech Posted on January 12, 2012

We expect to be dazzled by the parade of innovations at CES each year, but we what we didn’t expect is how there is truly something for every consumer along the tech-savvy spectrum at CES 2012. Refreshingly, many of products we’ve seen on the show floor are both limit-testing enough to make the most jaded […]

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Six resolutions for the rest of 2011 Posted on June 20, 2011

In a few days, 2011 will be half over; and, just as I predicted would happen when I made them six months ago, I’ve completely forgotten my New Year’s resolutions.  So in the spirit of refreshing content, I’ve decided to update my resolutions profile with six new commitments for the rest of 2011, pledges that […]

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Why brands should embrace mobile Posted on June 13, 2011

A short time ago I came across an article on Mashablethat provided an infographic on mobile applications. Browsing through the graphic data, I kept thinking about the first statistic that was mentioned: in 2010, 297 million smartphones were sold, while a total of 1.6 billion mobile devices in general were sold. Among mobile users, 19 […]

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Turnaround in the auto industry? Obama says yes Posted on June 8, 2011

During the past few years, we have witnessed quite a few changes in the auto industry. Our economy has been difficult and nothing proved that more than when two of our country’s biggest manufacturers, Chrysler and General Motors, found themselves resorting to taking government loans to stay afloat. Times are starting to look better (fingers […]

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Social and digital engagement: Feel the beat. Posted on June 3, 2011

Ever get the sense that you’re being talked “to” and not “with”? Most of us gravitate toward people and organizations that make it clear our opinions and ideas matter to them – it’s human nature. What businesses must remember above all else when utilizing social and digital channels is that customers are people. And people […]

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