Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image Time for Brands to Own Their Fans Posted on August 7, 2015

In social media’s mainstream infancy, Facebook fan counts actually meant something. Account growth was bountiful and Mark Zuckerberg hadn’t duped advertisers into thinking they were building something valuable. It’s now clear, the enormous fan bases constructed on Facebook – and to a lesser extent – other social sites – don’t belong to our brands. Instead, […]

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Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image How Soon We Forget—But the Web Doesn’t Posted on July 24, 2014

  Here we are, now halfway through 2014, and I’ve totally forgotten my New Year’s resolutions, much less the vow I made just a month ago to lose 5 pounds (therefore, v. 2 of that vow is 8 pounds). Our memories are short, and often that fact can be a blessing. The Internet, however, never […]

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Find oversharing oh-so satisfying? I find clicking “hide” just as satisfying Posted on June 14, 2012

Is the term ‘TMI’ becoming a thing of the past? Social networks like Facebook encourage you to post “What’s on your mind?” and unfortunately, some take that quite literally. Let’s start with an extreme example of a post from an (anonymous!) Facebook friend of mine:  Unfortunately, it wasn’t the first status that included details no […]

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My son, the Social Network Posted on June 5, 2012

Airfoil Co-CEO Janet Tyler was recently invited to submit a guest post for – the professional development blog for PR and marketing professionals. Janet talks a lot about her children – the Social Networks. Comparing social media to children, she uses the analogy to discuss the importance of knowing where each is going and […]

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Social Media mAD-ness Posted on May 18, 2012

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current advertising and continuing to use Facebook as an area for content strategy. […]

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Back off my social media Posted on April 13, 2012

New research shows Americans hate social media promotions Social media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans hate it. In a recent blog post on Convince & Convert from social […]

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