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2020 Marketer Marketing success starts with a micro-focus on macro trends Posted on March 7, 2017

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical but also will incorporate larger trends that affect the world. This bigger picture view is critical to success. […]


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2020 Marketer In 2017 marketers need micro focus on macro trends Posted on January 5, 2017

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical, but also loop in the larger trends that affect the world. As you consider campaigns ideas, keep in […]


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Lessons from CES: The value of feedback Posted on January 24, 2014

Before CES, one of our tips was to create a traffic jam. Our client Parrot, has excelled in this area and 2014 was no different. With the launch of the Parrot MiniDrone and Jumping Sumo, the Parrot team had interactions with more than 500 media during the week. One particular interaction left an impression both […]


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