Airfoil Group - What everyone ought to know about women in technology What everyone ought to know about women in technology Posted on December 3, 2014

There are always so many articles discussing the gender gap that exists in tech today. People love to report on it, but not enough action is taken to address it. It’s time to stop talking about the problem and doing tireless research about it and start taking action. Here are a few organizations doing just […]

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Spotted! Clear signs of extra-terrestrial life on radio airwaves. Posted on May 30, 2013

  It’s been said that a fundamental human need is to “be heard,” and the same can be said for the brands we represent. Is there anything more frustrating than carefully positioning a message, and never really knowing whether it’s heard? “No,” of course, but marketers in today’s communications environment don’t have to settle for […]

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Impressions Can't Ripen on Vine Posted on May 22, 2013

  Vine, the recently launched service that enables members of the Twitterverse to produce eternally looping six-second videos, has spawned creative cinematography that ranges from (very) brief fashion shows to animated-video baseball cards. Those who successfully pluck six meaningful seconds from the Vine app to loop forever in the Twitter database must be not only […]

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Feel lost in the social media world? Your guide to the social media landscape Posted on July 12, 2011

By now, most people are well aware of Twitter and Facebook. But what about flickr, digg or reddit? More importantly do you know how to use these channels as marketing tools for your company or clients? Luckily, has done the leg work for us and published its 2011 CMO’s Guide to the Social Media […]

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Give a pulse to social media for business Posted on June 2, 2011

Ever get the sense that you’re being talked “to” and not “with”? Most of us gravitate toward people and organizations that make it clear our opinions and ideas matter to them – it’s human nature. What businesses must remember above all else when utilizing social and digital channels is that customers are people. And people […]

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Lessons learned from FutureMidwest Posted on May 3, 2011

A cow with a space helmet is posted all over the sheds at Eastern Market… what does it all mean? Last week, ’Foilers had the opportunity to participate in FutureMidwest, the region's largest digital business conference. With attendees ranging from media and PR professionals to developers, everyone was there for one purpose – to learn about […]

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