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2020 Marketer Marketing success starts with a micro-focus on macro trends Posted on March 7, 2017

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical but also will incorporate larger trends that affect the world. This bigger picture view is critical to success. […]


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2020 Marketer In 2017 marketers need micro focus on macro trends Posted on January 5, 2017

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical, but also loop in the larger trends that affect the world. As you consider campaigns ideas, keep in […]


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Airfoil Group - CES data protection in the cloud 6 Ways to Continue the Conversation Spurred by the Cyber Summit Posted on November 15, 2016

Cybersecurity is like an illness. Efrain Ortiz, a CISSP (Certified Information Systems Security Professional) for Symantec, recently discussed how, like the flu, cybercriminals push past our defenses and, most importantly, what we can do to stop them. Ortiz pointed out during the fifth annual North American International Cyber Summit that there is more conversation about […]


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