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iStock.598912704-a Why you should be investing in social customer support Posted on August 10, 2017

Most brands have two or more owned social media channels, which are great for increasing brand awareness, driving website traffic and boosting search engine rankings. But, while brands are investing in content or ads on these channels, many are losing out on one of the most important aspects of their business: customer service. Providing customer support on social media puts you where your customers are, making it easier for them, more cost-effective for you, and saving everyone time and energy.


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Airfoil Group - How Soon We Forget—But the Web Doesn’t featured image Seeing Clearly: Customer Service Posted on February 10, 2016

I spent most of 2015 preparing for my wedding day. A fun, yet busy time filled with flowers, dress fittings and table assignments. While I am usually supporting Airfoil clients with their marketing and public relations needs, I was the client. An interesting change of pace. As the client for florists, photographers and more, I […]


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The Image Poll Posted on September 15, 2011

According to a recent Gallup Poll, there are four industries that most Americans view more positively today than they did 10 years ago: Internet Electric and gas utilities Computer Film/Movie industries This same poll listed sectors such as the federal government, real estate and banking as sectors that have noticeably experienced a negative opinion downturn […]


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Interviewing our customers and ourselves Posted on January 31, 2011

I was reading Becky John’s blog this week when it struck me that as communicators, what we’re really doing is similar to prepping for a job interview. In short, we want customers to choose our product or service over others, just like we want to be chosen over other applicants. We learn about our customers […]


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