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Technology-1 Don’t let your company be the next Yahoo or Target Posted on November 10, 2016

A recent edition of the Wall Street Journal featured a thought-provoking story about hacking disclosures that should serve as a wakeup call for publicly traded companies and their communications C-suite. While the Securities and Exchange Commission (SEC) does not currently require such disclosures, it is simply a matter of time before they act. So, prepare now […]


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Airfoil Group - Dealing with the "E" word graphic Communicating the Recall Posted on June 9, 2015

Guest Post from Dr. Matthew Seeger, Dean of the College of Fine, Performing and Communication Arts at Wayne State University  Product recalls are surprisingly common and require effective communication throughout the process. While the Takata airbag recall is the largest, every major auto company, domestic and foreign, has experienced a recall.  Product recalls are associated with […]


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Five Dangerous Crisis-Planning Mistakes Posted on July 26, 2011

The recent bombing and shootings in Norway remind us again of the importance of having a crisis plan in place, whether your business operates in an assembly plant, a beer warehouse, a law office or a cookie factory.  All have been the sites of workplace violence. Whatever your venue, it’s equally prone to the crises […]


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Six life-or-death actions to take before the tornado strikes Posted on May 24, 2011

This spring has been a tearfully harsh season for the residents of tornado alley. Joplin, Tuscaloosa, Smithville, and many other towns across the Midwest and Southeast have suffered tremendous loss of life and property in what is reported to be the largest outbreak of tornadoes in U.S. history. In our crisis communications training for clients […]


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Communicators need constant reevaluation of LinkedIn, Facebook Posted on May 12, 2010

Social networks such as LinkedIn, Facebook and Twittercontinue to alter their functionality, business use and privacy settings in anongoing battle to attract and keep audiences coming back to use their site asthe main hub. Recently, LinkedIn announced that individualscan now “follow” a corporate page. Previously, users could only view acorporate page and then connect with […]


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When News That Is Not News Becomes News, PR Staffs Need To Dig In Posted on March 19, 2010

Last week,the popular sports blog Deadspindevoted some space on their site to an idea that Major League Baseball discussed during aninternal brainstorm dedicated to solving baseball's parity problem. Essentially,this "idea" is that teams would be able to make theircase to switch divisions on a yearly basis in order to increase theirchances of success. It's a horrible idea. Bud Selig,whether […]


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