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Storyteller and data Why future marketers need to be part storyteller, part data scientist Posted on March 30, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager emphasizes, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]


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