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Death By CTA 5 tips to avoid death by CTA Posted on April 19, 2017

It always starts out innocently enough – you write a blog. Perhaps it’s the best blog of your life. Maybe it’s worthy of millions of views and thousands of likes. It includes a shining call-to-action (CTA): download a whitepaper that’s even better than the blog. Before posting your glorious blog, you send to a couple […]


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Airfoil Group - Innovative workplace solutions at CES What to Expect When You’re Expecting… To Implement a Marketing Automation Tool Posted on July 5, 2016

We’ve all heard it: Inbound and content marketing is the next big thing for marketers. You’re thinking to yourself, you have to jump on the wagon or you’ll be left in the dust. So after some consideration and perhaps a quick demo, you’ve decided to invest and implement a marketing automation tool to help bridge […]


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Airfoil Group - 5 Ways to Make Your Content Marketing More Effective 5 Ways to Make Your Content Marketing More Effective Posted on July 10, 2014

  Content marketing is not a new concept, but it is one that has become exponentially more important. Its benefits span the entire marketing spectrum, but its strengths are particularly helpful with brand awareness and lead generation, largely because of its strong ability to influence SEO and purchase consideration. Whether you work in a B2B […]


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Airfoil Group - While You’re Automating Your Measurement, You Can Still Track Value While You’re Automating Your Measurement, You Can Still Track Value Posted on June 19, 2014

Just now catching up on Contently’s new eBook, “The New World of Content Measurement: why existing metrics are flawed (and how to fix them).” I have to say I’m new to Contently—and so far, I like what I see. I’m in complete philosophical agreement that we’ve been looking at content all wrong. First point—I agree […]


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What’s hot with Marcom in 2014? Posted on March 13, 2014

  With the recent enhancements in technology here are a few things that are going to change the way that we do business. Need for insight-driven data First, there will be a strong push for analytical tools that will provide more interest-driven data on the online consumers.  Marketers want to know where they shop online, […]


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Make Your Content Pass the Snore Test (Even You B2B Folks) Posted on March 12, 2014

  A fellow communications practitioner told me a story once that made me simultaneously laugh and cringe. He recounted how he was on the phone pitching a certain prominent tech reporter at a major metro newspaper, when an unnerving sound interrupted things. “Zzzzzzzz–.” “Um, excuse me? You OK?” my friend sheepishly asked. “Sorry, I couldn’t […]


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