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Airfoil Group - Finer Points, Big Picture, Go! CES Prep Starts Now featured image9 How To: 3 Easy Steps to Writing a Blog Posted on June 30, 2015

Every time I sit down to write a blog I get a case of writer's block. It looks a little something like this: I should write a blog. What should I write? I have no idea what I am talking about Oh, I just wrote 600 words! I recently ran a Friday Creative Lab about writing and […]


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Airfoil Group - Dealing with the "E" word graphic Communicating the Recall Posted on June 9, 2015

Guest Post from Dr. Matthew Seeger, Dean of the College of Fine, Performing and Communication Arts at Wayne State University  Product recalls are surprisingly common and require effective communication throughout the process. While the Takata airbag recall is the largest, every major auto company, domestic and foreign, has experienced a recall.  Product recalls are associated with […]


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Airfoil Group - Hong Kong featured pic Some nuances to doing business in Asia Pacific Posted on May 6, 2015

Guest post from David Croasdale, Managing Director for Newell A few years ago, a major accounting firm sent out a message to all their employees saying that Fridays would now be considered dress down day. Staff would be allowed to come into work dressed smart casual. Everywhere in the world that is apart from Hong […]


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ces2 Making the Most of Media Relations for Tradeshow Success Posted on April 24, 2015

Our teams are always out and about supporting clients at trade shows, and some of our biggest achievements come from our experience and diligence at the Consumer Electronics Show each year. So how do we create media relations magic for our clients? Easy, it all comes down to a sound strategy to drive everything we […]


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Airfoil Group - Are You Keeping Up with Developments in the Connected and Autonomous Vehicle Space thumb7 3 Step Crash Course: Cars and Millennials Posted on April 1, 2015

The automotive industry is a hotbed for change with a focus on technology and a shift in the buying power. Millennials have been buying vehicles for years and this year is no different.  According to TrueCar.com, millennials will purchase 4.24 million vehicles in 2015, generating $135 billion in revenue for the industry. Those numbers can’t […]


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Make Your Content Pass the Snore Test (Even You B2B Folks) Posted on March 12, 2014

  A fellow communications practitioner told me a story once that made me simultaneously laugh and cringe. He recounted how he was on the phone pitching a certain prominent tech reporter at a major metro newspaper, when an unnerving sound interrupted things. “Zzzzzzzz–.” “Um, excuse me? You OK?” my friend sheepishly asked. “Sorry, I couldn’t […]


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