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Airfoil Group - Hong Kong featured pic Some nuances to doing business in Asia Pacific Posted on May 6, 2015

Guest post from David Croasdale, Managing Director for Newell A few years ago, a major accounting firm sent out a message to all their employees saying that Fridays would now be considered dress down day. Staff would be allowed to come into work dressed smart casual. Everywhere in the world that is apart from Hong […]


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ces2 Making the Most of Media Relations for Tradeshow Success Posted on April 24, 2015

Our teams are always out and about supporting clients at trade shows, and some of our biggest achievements come from our experience and diligence at the Consumer Electronics Show each year. So how do we create media relations magic for our clients? Easy, it all comes down to a sound strategy to drive everything we […]


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Airfoil Group - Are You Keeping Up with Developments in the Connected and Autonomous Vehicle Space thumb7 3 Step Crash Course: Cars and Millennials Posted on April 1, 2015

The automotive industry is a hotbed for change with a focus on technology and a shift in the buying power. Millennials have been buying vehicles for years and this year is no different.  According to TrueCar.com, millennials will purchase 4.24 million vehicles in 2015, generating $135 billion in revenue for the industry. Those numbers can’t […]


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Make Your Content Pass the Snore Test (Even You B2B Folks) Posted on March 12, 2014

  A fellow communications practitioner told me a story once that made me simultaneously laugh and cringe. He recounted how he was on the phone pitching a certain prominent tech reporter at a major metro newspaper, when an unnerving sound interrupted things. “Zzzzzzzz–.” “Um, excuse me? You OK?” my friend sheepishly asked. “Sorry, I couldn’t […]


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Better is Good, But Different is Better Posted on February 28, 2014

  As communicators for tech companies, we’re often positioning brands, products and services as “better:” “Product v.2 is better than v.1.” “Business A delivers better ROI than Business B.” “Research shows customers have a better experience with our company.” In a really big nutshell, it’s an exercise in comparing and contrasting competitive offerings. Less common […]


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New Year, New Questions: From Petroglyphs to Pinterest, beyond Cro-Magnon to Communication Posted on January 9, 2014

From symbols to smoke signs, people have unearthed better ways to communicate. I’m convinced that the motivation for this was either love or perhaps a very capitalistic-minded soul looking to make a quick buck on some new innovation…most likely the wheel. From petroglyphs to Pinterest how much have we really evolved? McKinsey & Company recently […]


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