Airfoil Group - Planning to Splurge on that Dream Car? Hold that Thought — S**t is About to Change featured image Planning to Splurge on that Dream Car? Hold that Thought — S**t is About to Change! Posted on July 25, 2014

  1.  Crystal ball-ing the next decade! If the last decade spelt doom for the U.S. automotive industry, the next decade will more than make up for it. Industry analysts are predicting (and really, you don’t need to be an analyst to predict this) that the next ten years in automotive will witness more change […]

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Airfoil Group - Comms People Should Consider Getting Out of Their Disciplines–Entirely Comms People Should Consider Getting Out of Their Disciplines–Entirely Posted on May 22, 2014

 I’ve been to many Churchill Club events over the years. The May 19th conversation between LinkedIn co-founder Reid Hoffman and Joichi Ito, director of MIT’s media lab, was mind-blowing. I can’t remember ever hearing about so many big ideas or radical technologies in such a short amount of time. Just scan through some of the tweets […]

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Airfoil Group - Engineering + Design = Great Customer Experience Engineering + Design = Great Customer Experience? Posted on April 24, 2014

  The “do we or don’t we” courtship of two essential disciplines of technology Are the concepts of engineering, design and customer experience separate strands that intertwine to weave the fabric of technology? Or are they concepts that are so interdependent that none can stand alone by themselves? Interesting question and even more layered when […]

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Talking About Privacy: Communicators Need to Speak Up Posted on February 4, 2014

Our friends at the Churchill Club did their usual sterling job with last week’s open forum event on data privacy trends. Every member of the panel offered expertise, pointed perspectives and often humor. (But the star had to be Michelle Dennedy, whose passion for all of this—in particular privacy and kids—was palpable. It also didn’t […]

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2013 Tech Trends – As Told by Steve Ballmer (#25DaysOfTech) Posted on December 14, 2012

As the CEO of Microsoft, Steve Ballmer’s job is to exercise foresight into where the tech industry is headed and make sure his company is moving in the same direction. During a recent Q&A at the Churchill Club, Ballmer talked about the status and future of tech and innovation, and declared that companies either move […]

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Tag(line) – you’re it! Branding that connects companies to customers Posted on March 23, 2011

I’m a marketing person’s dream come true.  Why?  I dig on branding, taglines, what I deem clever ad campaigns and perfectly executed, on-brand stunts.  I dig these as a consumer.  I get emotional, whimsical, motivated, intense. I live the “customer journey” (thank you, Mike Westcott) that marketers plot out on their white boards.  Thank you, […]

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