Airfoil Group - CES Prep Going to CES? Why your presence isn’t enough. Posted on September 14, 2017

There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are bustling as we enter the thick of planning for CES in January. In fact, we've been planning for CES since the start of […]

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Airfoil Group - CES Prep 5 tips for using social media to stand out on the CES show floor Posted on September 6, 2017

Swarms of people. Hour-long taxi cab lines. Bumper-to-bumper traffic. Achy feet. If you’ve ever been to CES—one of the technology industry’s largest trade events—you know the mayhem is well worth the publicity. For one week annually, the technology industry comes together in Las Vegas to set the tone for the upcoming year. Next year, from […]

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iStock.482882389a CES 2018: Insider tips for scoring media coverage Posted on August 17, 2017

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their brands stand out, all with the same goal in mind: securing great media coverage.  […]

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Airfoil Group - Companies that have done CES right CES Dispatch: Insights from the show floor Posted on January 6, 2017

For the tenth time in as many years, Airfoil Group is at CES, assisting clients as their products take center stage. This year, we’re onsite showing off awesome innovations from Airfoil client partners like HiMirror, XYZprinting and Airthings. I’m sharing highlights on Twitter (@GunnSh0w & @airfoilgroup) and I’m definitely geeking out a bit. Allow me to […]

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intces What CES taught me about the world of marketing Posted on January 18, 2016

As the week drew closer, I mentally pumped myself up for the 2016 CES show I heard so much about in the office. I was told it was going to be a busy week, but I was more than ready. I wasn't exactly sure what to expect, but before I knew it the first day […]

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ces 5 ways to make the most of CES from your office Posted on December 22, 2015

CES has grown dramatically over the years. Brands from all over the world focus yearly product launches on this one event. For one reason or another you’re stuck in your office and can’t see the excitement firsthand, but that is okay. In some ways you can take more in by watching CES from afar. You […]

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