BrandVoice_FeatImage 4 tips for defining your brand voice Posted on June 22, 2017

Think of some of your favorite authors. Could you compare the voice of, for example, Stephen King to J.K. Rowling? Probably not, because while both are wildly successful, their writing styles couldn’t be more different. The same is true for your brand voice. Defining the voice of your brand means determining what your brand stands […]

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“Context” is the new “clutter.” Posted on January 9, 2012

Pushing products and services to the masses, “seeing what sticks,” and flooding the customer’s world with generic advertising were default (if not strategic) practices in a pre-digital era when marketers were limited in their ability to truly contextualize communications. But a progressive breed of shrewd marketers are poised to win big in 2012, replacing clutter […]

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